I have seen a lot of people who go on about how media is propagating all the worng sort of stuff and it can be used for good. One thing I have never seen is those “complainers” trying to do something about it. I believe that the best things come from those who keep their mouth shut. As the saying goes: “The greatest minds act in silence.”
So recently, this campaign started in the Middle East with most of its advertisments being shown on the MBC group (I don’t know about any other channels). It a very nice campaign focusing on youth and coveying a message in a very interesting manner. The campaign is called Aqim Salatak translating into “Establish your Prayers”.
Here are a few of their best ads:
Part 1 — The Incident
Part 2 — Nuwaf’s Life
Part 3 — Badar’s Choices
So what do you think?